America’s Pharmacy-Giant, CVS Pharmacy files for new Trademark Slogans
As we can see around, brands often attach a specific slogan or tagline alongside their trademark. Although both slogans and taglines are often regarded as synonymous, there exists a thin line of difference between the two; slogans are like mini-mission statements of the companies whereas taglines are those witty lines that capture buyer’s attention. These memorable eye-catchy phrases are used for advertising or promotional purposes, eventually to attract high degree of potential customers. The practice of decorating a particular brand with a dramatic yet sensational slogan has been adopted by various brand owners since decades. Nike’s “JUST DO IT”, L’Oreal Paris’ “BECAUSE YOU’RE WORTH IT” and McDonald’s “I’M LOVING IT” are some of the well-known slogans, amongst many others. Undoubtedly! Slogans add up a remarkable value to the brand name such that they acquire indisputable brand entity in the market, besides representing the distinctiveness of the brand. Very recently, the American retail and health care company CVS, filed a trademark applications for new slogans.
Founded in the year 1963, CVS is renowned for its superior-class services and quality goods all over the US. This 57-years old retail and pharmacy chain was founded by the Goldsteins and Ralph Hoagland at Massachusetts and is currently headquartered at Rhode Island. CVS Pharmacy, at present, is tagged as largest pharmacy chain in the US with over 9600 branches and a workforce comprising of approximately 205,000 employees.
On May 1st, CVS filed an application seeking trademark registration for the slogan “FOR YOUR OWN GOOD” before the United States Patent and Trademark Office (USPTO). Application bearing number 88896771 included goods and services as “Retail store and online retail store services featuring pharmacy products, retail drug store products, personal care products, men’s grooming products and general merchandise”. Another notable fact being, over the past few days CVS has filed multiple applications for the phrases “EFFORTLESSLY GOOD FOR YOU” bearing number 88896776 and “FOR GUYS, BY GUYS” bearing number 88896778 both with a description, “Retail store and online retail store services featuring pharmacy products, retail drug store products, personal care products, men’s grooming products and general merchandise.” As regards to the progress of filings, USPTO is yet to appoint a processing attorney to review the application.
